TOP TEN MARKETING TIPS

By Richard C. Miller

rmiller@mmmpaLaw.com

KANSAS CITY OFFICE                                        SPRINGFIELD OFFICE
4717 Grand, Suite 820                                         1021 E. Walnut
Kansas City, Missouri 64112                     Springfield, Missouri 65806
(816) 361-5550                                                    (417) 866-8688
(800) 444-7552                                                    (800) 333-7552

PERSONAL INJURY AND WRONGFUL DEATH LAWYERS
www.mmmpaLaw.com

1. Understand your business:

- develop a mission statement
- identify your target market
- have a short, medium and long term plan
- develop an exit strategy

2. Assess what got you here:

- tracking existing sources
- quarterly and annual summaries of business sources
- identify what you do right
- personal strengths

3. Know what to market:

- solving client’s problems
- providing clients with opportunities
- adding value to the legal experience
- people do business with people they respect

4. Project your light:

- you reflect on referral sources
- you illuminate the client’s shadows
- select a medium that adds wattage
- shine it about 360 degrees 24/7
- focus from a single source

5. Utilize your resources:

- team approach to service
- horizontal/vertical planes
- everyone is in charge of marketing

6. Differentiate yourself from the pack:

- go where no one has gone before
- find your special purpose
- reinforce uniqueness with a tool

7. Develop name recognition:

- become synonymous with a practice area
- search for related paths to your door

8. Do not just say no:

- provide a solution
- stay involved
- be accessible

9. Evaluate effort effectiveness:

- build on feedback
- know what is working and what does not
- compare cost vs. benefit
- constantly reassess available mediums

10. Care:

- about your clients’ problems
- about your employees
- about your community
- about your family
- about your happiness